Today, I’m talking to Brad Henderson the CEO of Sotheby’s International Realty Canada. He started in commercial real estate with companies such as C. B. Richard Ellis. Now, he is two years into resident real estate as a CEO. Brad shares with us important insights on running a team and bringing out the best in your team members. Or better said, how to construct a high performing team.
• Brad’s story. (1:33)
• Brad shares how he got started in real estate. (3:45)
• Brad talks about what attracted him to residential real estate at Sotheby’s. (5:04)
• Brad explains that his team controls all the Sotheby’s offices in Canada. (8:03) (15:41)
• Brad shares his competitive edge. (9:45)
• Brad on recognizing the skills of his team members. (10:22)
• Brad shares the differences of commercial and residential real estate. (12:40)
• The most common denominator of a successful team. (13:08)
• How Brad hires. (14:40)
• How to build the right team. (15:25)
• Brad suggests building a complimentary structure for your team. (18:05)
• Brad shares the importance of having an assistant. (22:44)
• The best thing about forming a team. (24:00)
• Brad shares what makes a good leader. (25:47)
• Brad shares how to talk with your team partner. (28:43)
• Brad explains the importance of mentoring. (29:39)
• How to encourage your team to grow as agents. (29:52)
• Brad explains how Maslow’s Hierarchy of Needs applies to keeping your team happy. (35:06)
• One of the biggest mistakes agents make. (48:36)
• Brad says: At the end of the day most of what we do is not successful, but one disappointment leads to another opportunity to success.” (50:25)
• Brad shares the story of Abraham Lincoln and how he had one disappointment after another until finally it all led to success. (52:04)
People/ Resources Mentioned
• Andy Stanley
• Peter Drucker
• Tony Robbins
• Winston Churchill
• Ritz Carlton
• Abraham Lincoln
Books Mentioned
• Million Dollar Agents by Phil Hollander and Dan Look
• E-Myth Real Estate Investor by Michael E. Gerber
Take Away
“The past does not equal the future.”
Did you enjoy this episode? Then listen to:
• J Kuper Interview: Customer Experience is the Most Powerful Marketing.
• Robert Bairstow Interview: Breaking into Real Estate with Success.
• Thomas Wright Interview: Listing Presentations & Reconsidering Your Approach
